I come from a family of engineers and mathematicians. I’ve worked with self-described geeks and nerds and edited words for accountants and “muddy boots” guys. What do all of these people have in common? A focus on the facts and a…
Use the Force – and an Engaging Tone – to Connect with Readers
I used to be a big Star Wars fan. When I discovered there were books about what happened after the second Death Star blew up, detailing the exciting adventures of Han, Leia, and other-characters-I-didn’t-like-as-much-as-Han-and-Leia-but-would-read-about-because-Star-Wars, I devoured them like only a ravenous teenager with free summers…
Complement Your Sales Writing with Compliments
Once of my most valuable life skills I learned by accident. I was young – around five or six – and my parents had taped a recent television special featuring the Smothers Brothers with the Boston Pops Orchestra. In the opening…
Bullet Points and You
Bullet points are a fantastic way to present a short list in a proposal, and they’re incredibly easy to implement – so easy, in fact, that I never see anyone explain how to properly use them! And yes, there is…
Step Away From the Thesaurus
I’m going to go out on a limb and guess at some point, you’ve felt your writing didn’t sound smart enough. You thought your words were too simple, making your ideas sound stupid and unlikely to get you that client’s…